Case study

krivoozerska.ua — the corporate website of a mineral water producer

Not a business card but a working channel: distributor enquiries, a coverage map, certificates, vacancies and a bilingual version

Visit Website

  • The first screen is the plant itself — the producer is real, and that answer comes before the first call

  • The range as a slider — composition, format and the certificates behind the claim

  • The coverage map: a partner sees the scale rather than taking it on trust

  • Every format and carbonation level, with pack quantities — the numbers a buyer asks for first

  • Pallet weights and barcodes on the public page — the logistics questions answered without an email

  • A separate entry point for contract bottling — a different buyer with a different question

  • The brief asks the questions a manager would — so the enquiry arrives already qualified

  • Permits and licences published as scans — the trust question settled before the conversation starts

  • Cascading geography down to the community — this is where the enquiry gets its precise location

  • News the company publishes itself — a live site reads differently to a partner who just found you

  • Where the plant actually is — on satellite, because for a producer that is part of the proof

Client
Krivoozerska TM — mineral water producer
Industry
Food manufacturing, beverage bottling
Website
krivoozerska.ua
Engagement
fullstack development, competitor analysis, UX and project coordination

The problem

A producer's website is the place a prospective distributor or retail chain visits before the first conversation. So the brief was framed not as "build a website" but as closing several specific business tasks:

  • give grounds for trust before the first call — production, the well, certificates;
  • turn casual interest into a structured partnership enquiry;
  • show the geography of presence — so a partner can see the scale rather than take it on trust;
  • close the HR task: the plant sits in a small town and needs a permanent hiring channel;
  • let the company update content itself, without a developer for every piece of news;
  • open a path to foreign partners with a site that reads in more than Ukrainian.

The project started without a technical specification, so competitor analysis, UX research and content planning — the part a client normally brings — we took on ourselves.

Results

  • The site became the brand's main showcase and the first point of contact with distributors and retail chains.
  • Enquiries arrive structured, with precise geography, and do not get lost — both sides receive an email automatically.
  • The question of trust — production, the well, certificates — is settled before the first conversation rather than during it.
  • The coverage map shows the scale visually and helps plan entry into new regions.
  • A permanent hiring channel appeared, and the company updates content on its own, without a developer.
  • The site runs in two languages: the English version is indexed separately and was filled in gradually, without taking the site down.
  • A typo is fixed in a minute by whoever spotted it — and still goes through an administrator.

For the client, the corporate site stopped being an image expense and became part of the commercial process: it filters, collects and hands the manager an already prepared contact.

Technologies

ASP.NET Core Entity Framework Core Microsoft SQL Server Razor JavaScript / jQuery Microsoft Graph API Google Maps API Interactive map of Ukraine Decentralization.gov.ua API Bilingual /uk/ + /en/ with hreflang Microsoft 365

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